Privacy Policy

1. Introduction

This Privacy Policy describes how Medford Knife & Tool ("we," "us," or "our") collects, uses, discloses, and protects personal information when you visit medfordknife.com or engage with us through purchases, customer service, marketing, or other interactions.

By using our website you agree to the practices described in this policy. If you have questions or concerns, contact us at digital@medfordknife.com before using our services.

2. Summary of Key Points

3. Information We Collect

Information You Provide to Us

• Name
• Email address
• Telephone number
• Billing address and shipping address
• Account username and password (authentication information)
• Contact and communication preferences
• Order details and product selections
• Customer service communications
• Form submissions (contact, warranty, support, inquiry forms)
• Warranty and repair requests
• Job application information, where submitted
• Marketing preferences
• SMS consent records
• Email consent records

Information Automatically Collected

• IP address
• Browser type and version
• Device type and hardware model
• Operating system
• Language preferences
• Referring URL
• Pages viewed and time spent
• Date and time of visits
• Products viewed, searched, and added to cart
• Shopping cart and checkout activity
• Purchase activity and transaction identifiers
• Cookie identifiers and device identifiers
• Advertising identifiers
• Website interactions and clicks
• Error and diagnostic data
• Campaign attribution information
• Approximate location inferred from IP address (not precise GPS location)

Commercial Information

We collect commercial information including purchase history, transaction records, products viewed, cart activity, order value, and return and warranty history.

Internet and Network Activity

We collect browsing activity on our website, page interactions, search queries, product views, cart events, checkout events, advertising interactions, referring pages, and session and device information.

4. How We Use Your Information

• Operate and maintain the website
• Create and manage customer accounts
• Process and fulfill orders
• Process payments and prevent fraud
• Arrange shipping and delivery
• Communicate about orders, shipments, and returns
• Provide customer support and respond to inquiries
• Process warranty and repair requests
• Maintain business and transaction records
• Comply with tax, accounting, and legal obligations
• Detect and prevent fraud, abuse, and security incidents
• Protect the security of accounts and the website
• Analyze website usage and improve products and services
• Personalize website experiences
• Measure advertising effectiveness and attribute conversions
• Build advertising audiences
• Send marketing emails where we have consent or another lawful basis
• Send SMS marketing where you have expressly opted in
• Manage marketing preferences and opt-outs
• Process employment applications
• Enforce our website terms and policies

5. Cookies and Tracking Technologies

Our website may use the following types of tracking technologies:

Essential Cookies

These cookies are necessary for the website to function. They support shopping cart functionality, checkout, account login, session management, fraud prevention, security, and saving preferences required to deliver services you request. These cookies cannot be disabled without affecting core website functionality.

Analytics Cookies

Analytics cookies help us understand website traffic, page performance, visitor navigation, conversion paths, and technical issues. Information collected is used to improve the website and customer experience.

Advertising Cookies and Pixels

Advertising cookies and pixels — including those placed by Meta and Google — may help us measure advertising campaigns, attribute purchases and other conversions, build advertising audiences, limit repeated advertisements, personalize advertising, and understand advertising performance.

Other Technologies

We may also use web beacons, local storage, session storage, and server-side event tracking for similar purposes.

Managing Cookies

You may update your browser settings to refuse or delete cookies. Note that disabling cookies may affect website functionality, including cart and checkout features. Disabling advertising cookies may reduce personalization and advertising measurement but may not eliminate all advertising.

6. Meta Business Tools and Advertising Technologies

Medford Knife & Tool uses, or may use, advertising and measurement technologies provided by Meta Platforms, Inc., including the Meta Pixel and Meta Conversions API. These technologies help us understand how visitors interact with our website, measure advertising performance, attribute purchases and other website actions to advertising campaigns, create advertising audiences, and deliver advertisements that may be more relevant to users.

When a visitor uses or interacts with the website, Meta and other advertising partners may collect or receive information through cookies, pixels, web beacons, browser storage, server-to-server connections, and similar technologies. The information may include:

• IP address
• Browser and device information
• Pages viewed and referring URLs
• Products viewed and searched
• Shopping cart and checkout activity
• Purchases and transaction values
• Order or event identifiers
• Website interaction data
• Advertising attribution data

Where permitted, Medford Knife & Tool may provide certain customer information to Meta in a hashed, encrypted, or otherwise protected format for advertising measurement, matching, attribution, and audience creation. Where configured and permitted, this information may include email address, telephone number, first and last name, city, state, ZIP or postal code, country, customer identifier, and order information.

Meta processes information it receives under its own terms of service and privacy policy, available at facebook.com/privacy/policy. You may manage advertising preferences through your Facebook or Instagram Accounts Center at accountscenter.facebook.com, or use browser controls, cookie-preference controls, or industry opt-out services such as the DAA opt-out tool.

Disabling advertising cookies may reduce personalization and measurement but may not eliminate all advertising.

7. Google Analytics and Other Analytics Services

We use Google Analytics and may use comparable analytics services to collect and analyze information about website usage. These services may collect:

• IP address
• Device and browser information
• Website usage and page views
• Session duration and navigation paths
• Referring sources and campaign attribution
• Geographic region (derived from IP address)
• Ecommerce events including product views, cart activity, and purchases
• Conversion information

We use analytics information to understand website performance, diagnose technical problems, improve website functionality, measure marketing effectiveness, understand visitor behavior, and improve products and the customer experience.

For more information about how Google processes data, visit policies.google.com/privacy. To opt out of Google Analytics measurement, you may install the Google Analytics opt-out browser add-on.

8. Payment Processing

When you make a purchase, payment information is processed by third-party payment processors. Medford Knife & Tool does not store full payment card numbers or security codes on its own systems.

Payment processors may receive and process:

• Cardholder name
• Billing address
• Payment card details
• Transaction amount
• Fraud-prevention information
• Payment authorization information

Payment processing is subject to the privacy policies of the applicable payment processor. We encourage you to review those policies before completing a transaction.

9. How and When We Disclose Information

We may disclose personal information to companies that provide services on our behalf or help us operate, secure, analyze, advertise, and improve our services. These recipients may include:

• Website hosting providers
• Ecommerce platforms (WooCommerce, WordPress)
• Payment processors
• Fraud-prevention providers
• Shipping and fulfillment providers
• Email service providers
• SMS service providers
• Customer relationship management platforms
• Analytics providers (including Google)
• Advertising platforms (including Meta)
• Data-security providers
• Cloud-service providers
• Professional advisers (legal, accounting, insurance)
• Government authorities when legally required

We may disclose website and advertising-event information to analytics and advertising partners, including Google and Meta, for analytics, advertising measurement, attribution, audience creation, fraud prevention, and advertising delivery.

We may also disclose information with your direction or consent; to complete a requested transaction; to comply with applicable law; to respond to subpoenas or legal process; to protect our rights, customers, employees, or the public; to investigate fraud or security incidents; or in connection with a merger, acquisition, financing, reorganization, or sale of assets.

No Sale for Money: Medford Knife & Tool does not sell personal information in exchange for monetary payment. However, certain disclosures involving advertising cookies, pixels, or cross-context behavioral advertising may be considered "sharing," "targeted advertising," or a "sale" under some state privacy laws, even when no money changes hands. Where required by applicable law, we provide applicable opt-out rights. See Section 16 for details.

10. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide our services and maintain customer accounts
• Process and document transactions
• Provide warranty and customer support
• Prevent fraud and resolve disputes
• Enforce our agreements and policies
• Meet tax, accounting, and record-keeping obligations
• Comply with other legal obligations
• Maintain security and backup systems

Retention periods vary based on the type of information and applicable legal requirements. When personal information is no longer needed, we delete or anonymize it. Information may remain temporarily in backup or archival systems after deletion from active systems.

11. Data Security

Medford Knife & Tool uses reasonable administrative, technical, and organizational safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security. You use our services at your own risk, and we encourage you to access our website within a secure environment.

12. Marketing Communications

Email Marketing

We may send marketing emails to customers and subscribers where we have consent or another lawful basis. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email.

SMS Marketing

We may send marketing SMS messages only to customers who have expressly opted in. To opt out of SMS marketing at any time, reply STOP to any message. For help, reply HELP. Message frequency may vary. Message and data rates may apply. Consent to receive marketing SMS is not a condition of purchase.

Transactional Communications

Opting out of marketing communications does not stop transactional or service-related messages, including order confirmations, shipping notifications, account-security messages, customer-service responses, warranty communications, and legally required notices.

13. Social Media Features

Our website may include social media features such as sharing buttons or links to social media pages. These features are operated by third parties and may collect your IP address, the page you are visiting, and set cookies. Social media features are governed by the privacy policies of the companies that provide them.

If you follow or interact with our pages on Facebook, Instagram, or other social platforms, those platforms collect and process your information in accordance with their own privacy policies.

14. Children's Privacy

The Services are intended for adults. We do not knowingly collect personal information from or market our products to children under 18 years of age. If you believe we have inadvertently collected information from a child under 18, please contact us immediately at support@medfordknife.com and we will take prompt steps to delete such information.

15. Privacy Rights

Depending on applicable law, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate personal information
• Request deletion of your personal information
• Request portability of your personal information, where applicable
• Request restriction of processing, where applicable
• Withdraw consent where processing is based on consent
• Opt out of targeted advertising
• Opt out of the sale or sharing of personal information, where applicable
• Appeal a denial of a privacy rights request, where applicable

To submit a privacy rights request, contact us at digital@medfordknife.com or visit medfordknife.com/contact-us.

We will respond to verified requests in accordance with applicable law. We may request information to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.

Withdrawing Consent: Where we rely on your consent to process information, you may withdraw it at any time by contacting us. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.

16. United States State Privacy Rights

Multiple US states have enacted consumer privacy laws. Depending on your state of residence, you may have some or all of the following rights:

• Confirmation that we are processing your personal information
• Access to your personal information
• Correction of inaccurate personal information
• Deletion of personal information
• Data portability (a copy of your personal information)
• Opt out of targeted advertising
• Opt out of the sale of personal information
• Opt out of profiling in furtherance of significant decisions
• Opt out of sharing for cross-context behavioral advertising
• Appeal of a denied privacy request
• Non-discrimination for exercising privacy rights

To submit a request, email digital@medfordknife.com or visit medfordknife.com/contact-us.

We will respond within the timeframe required by applicable state law. We may extend the response period where permitted and will notify you if an extension is needed. If we decline your request, we will explain our reasoning and, where applicable, provide information about your right to appeal.

California — Additional Disclosures (CCPA / CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). The following table summarizes the categories of personal information we collect, the sources, our business purposes, and the categories of recipients with whom we share or disclose information.

Sale and Sharing: We do not sell personal information for monetary payment. However, disclosures through certain advertising and analytics technologies — including Meta Pixel and Google Analytics with advertising features — may be considered a sale, sharing, or targeted advertising under the CCPA/CPRA. California residents may opt out by contacting us at digital@medfordknife.com.

17. International Privacy Rights

European Union and United Kingdom (GDPR / UK GDPR)

If you are located in the EU or UK, we process personal information on the following lawful bases: consent; performance of a contract; compliance with a legal obligation; and legitimate interests (such as fraud prevention, website security, and improving our services). You may withdraw consent at any time without affecting the lawfulness of prior processing. You also have the right to lodge a complaint with your applicable supervisory authority.

Canada (PIPEDA)

We may process your information with your express or implied consent, or in exceptional cases permitted by applicable law — such as fraud detection, legal proceedings, or insurance claims.

Australia

We collect and process personal information in accordance with Australia's Privacy Act 1988. You have the right to request access to or correction of your personal information. If you believe we are unlawfully processing your information, you may submit a complaint to the Office of the Australian Information Commissioner.

18. Do-Not-Track and Global Privacy Controls

Most web browsers include a Do-Not-Track ("DNT") signal. At this time, no uniform standard for recognizing and implementing DNT signals has been adopted across the industry, and we do not currently respond to DNT signals.

The Global Privacy Control ("GPC") is a browser-based opt-out preference signal recognized under certain state privacy laws. We are evaluating technical implementation of GPC recognition. Where applicable law requires recognition of opt-out preference signals, we will implement the required behavior and update this policy to reflect our current practices.

You may also manage cookie preferences through your browser settings or through the cookie controls described in Section 5.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page and will be effective as soon as it is accessible. We encourage you to review this policy periodically to stay informed about how we protect your information. Continued use of our website after any update constitutes acceptance of the revised policy.

20. Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us:

21. How to Request Access, Correction, or Deletion

Based on applicable law, you may have the right to request access to, correction of, or deletion of personal information we hold about you. To submit a request:

• Email digital@medfordknife.com with the subject line "Privacy Request"
• Visit medfordknife.com/contact-us

Please include your name, email address, and a description of your request. We may ask for additional information to verify your identity before processing your request. We will respond in accordance with applicable law.